CSR report and Annual report 2013

Veikkaus responds to changes in consumer behaviour


Declining consumer purchasing power and the general economic gloom were reflected in the Finnish gaming markets in 2013. Despite the challenging conditions, Veikkaus was able to increase the return it generates for society.

Veikkaus is developing the games and services it makes available through retail sales and digital sales channels. During the year under review, Veikkaus proceeded with several development projects designed to address customer needs and changing consumer behaviour.

Consumer demand is shifting towards electronic channels. For the first time, digital sales (veikkaus.fi and mobile channels) accounted for more than a third of Veikkaus' total turnover. The strongest growth was seen in games that are ideally suited to the digital environment.

As part of its commitment to promoting responsible gaming, Veikkaus is striving towards increase the number of registered players. In the year under review, Veikkaus’ number of registered customers exceeded 1.5 million.