CSR report and Annual report 2013

Bringing joy to life

Veikkaus' operations bring joy to the lives of each and everyone of us. More than half of the euros spent on Veikkaus games are returned to players in the form of prizes and winnings. The income generated by Veikkaus is distributed to thousands of beneficiaries engaged in Finnish art, sports, science and youth work. The hundreds of millions of euros disbursed by the Ministry of Education and Culture bring joy to the lives of people everywhere in Finland – to all of us.

In 2013, Veikkaus pursued moderate profit growth. Following operational enhancement, cost savings and active development work, the share of profits returned to society grew from the previous year, even if not all of Veikkaus' income targets for the year under review were met. Nevertheless, Veikkaus generated almost 10 million euro per week for the common good.

Veikkaus’ values

For the common good

Veikkaus produces broad-ranging value for Finns. Veikkaus gives Finns the chance to participate in the creation of the common good by playing securely and reliably. We also offer Finns the opportunity to work towards the common good. Veikkaus indirectly employs tens of thousands of Finns.


CSR is at the very heart of Veikkaus’ strategy and actions in practice. Our customers must be able to rely on us one hundred percent. Being responsible for our operations to society, we shall report on our operations widely and openly.


Veikkaus employees can rely on each other under any circumstances. Reliable operations also involve open interaction. Customers can always have confidence in the games Veikkaus offers.


Veikkaus wants its games, services and way of working to reflect creativity and enjoyment. The personnel are also encouraged to be innovative.

Aiming to be the best gaming company in the world


Veikkaus produces broad-ranging value for Finnish society by organising gaming reliably and responsibly.


Veikkaus is the world's leading lottery. Veikkaus' success in realising this vision is measured using the following objectives:

  • Veikkaus is a responsible and reliable gaming organiser that provides channels for gaming in Finland. Veikkaus takes steps to ensure that society supports and approves of its operations.

  • Management and development at Veikkaus are geared towards building a highly regarded company that is the number one in its industry.

  • Veikkaus offers its employees a challenging and rewarding work environment for the development and provision of services to consumers.