Europe's most lucrative gaming company
Veikkaus has retained its position as Europe's most lucrative national gaming company, according to the ELISEreport (2012) published annually by the European Lotteries.
In 2012, the gaming margin of national gaming companies operating within the EU amounted to EUR 34.1 billion; a decrease of 1.5 per cent from the previous year. Veikkaus' gaming margin fell by 0.7 per cent from 2011 to 2012. In the period 2007–2012, the annual gaming margin in the EU grew by 1.3 per cent on average.
The return generated by Veikkaus to Finnish society was very high by European comparisons: EUR 119 per capita in 2012, taxes included. Norway came second (EUR 111 per capita) and Italy came
third (EUR 80 per capita). The average return per capita in the EU Member States was EUR 41. With all of the EL Member countries, including non-EU countries, counted in, the average return was EUR 27.